I clarify your positioning and translate it into the product strategy, collection architecture and execution that make your brand distinctive and commercially stronger.
Brands I have worked for
The brand is growing or repositioning
The collection, the team or the suppliers no longer fit where the brand is going. I bring positioning, product, sourcing and organisation back into line, so customers get the same brand in every channel.
A new CEO, shareholder or market
The new plan needs a clearer collection architecture and an operating model to deliver it. I build both and put them in place with your team.
Margin is slipping
Too many references, weaker sell-through, sourcing constraints. I diagnose the offer and the supply base, set the priorities and lead the changes.
01
Leading Turkish apparel retailer
New business unit
€170M in four years
35% of the Turkish market
I built the new business unit from the ground up: product strategy, design, buying, merchandising and allocation. The unit subsequently expanded across Turkey, the Middle East, North Africa and Eastern Europe.
02
Heritage menswear and womenswear brand
Offer, pricing, store concept
+7% like-for-like
20% fewer SKUs · childrenswear +49%
I transformed a B2B-driven offer into a consumer-focused B2C model, reshaping pricing architecture and style lines. I designed a new store concept rolled out across the network, expanded childrenswear and introduced new product ranges.
03
French kidswear chain
Buying and collections
17 to 600+ stores
I structured buying and collections through the chain's growth, added complementary ranges and adapted the offer for markets outside France.
04
Home linen brand
Style repositioning
+5% in a market down 5%
Table linen +20%
I moved the style towards a younger customer and repositioned the table linen offer while the French market shrank.
05
Fashion brand
Nightwear and loungewear
+20% sales in year one
I repositioned the style of the nightwear and loungewear offer and developed new product categories.
01
Read
Sales, stock, cost prices and margins over recent seasons. Then the brand DNA, and where demand is moving. Vision, brand strategy and where you stand on that journey.
02
Build the offer
Which styles and products to build - in which colours and shapes, at what price, margin and quantity - to meet customer expectations.
03
Run it
Sourcing, organisation and execution, working inside your team.
A fresh perspective on your brand, product strategy and next priorities.
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